Case Study: Tekion –
High-Volume, High-Calibre Hiring Across the US
Client: Tekion
Sector: SaaS (Automotive)
Region: US
Tekion is a high-growth, PE-backed SaaS business revolutionising the automotive industry with the first cloud-native platform for OEMs, dealers, and consumers. Backed by serious funding and a seasoned leadership team with IPO success behind them, Tekion needed to scale fast across the US – with a focus on quality, not compromise to maintain their rapid growth trajectory set by significant investors and their board. This high-stakes recruitment challenge was successfully executed by Andy and his team at his previous role, leveraging their long-standing trusted relationship with Tekion's leadership.
With a target to urgently hire 15 AEs across specific regions and a narrow brief, Tekion turned to Andy and his team based on a long-standing, trusted relationship built over years scaling global GTM teams together.
Each requiring local search precision
Rare blend of SaaS capability and automotive fluency
7-8 stakeholders per panel, across multiple time zones
In the SaaS sales candidate pool
TA team couldn't cope with high calibre hires at such volume
Spread across key US territories
Rare combination of technical and industry knowledge
No compromise on candidate quality for rapid growth
Fast scaling required to meet investor expectations
The relationship wasn't new. Their CRO had worked with Andy for over a decade scaling Coupa's GTM function globally with him as a trusted hiring partner. This wasn't just recruitment – it was high-stakes team building.
Andy led the project end-to-end – building a dedicated team, driving all candidate strategy and ensuring complete ownership of delivery across all 15 AE roles.
Designed a structured, high-velocity hiring process to handle 15 roles efficiently with complex stakeholder coordination.
Delivered hyper-targeted search across each US territory with precision mapping for the rare SaaS + automotive profile.
Positioned Tekion effectively in a market where many candidates hadn't heard of them while managing complex logistics.
Provided detailed market insight, weekly performance reporting and complete ownership to keep pace and quality high.
To complete all 15 AE hires across US territories
With 70+ qualified candidates engaged and screened, we delivered a 100% success rate across all roles despite the complex stakeholder coordination and rare profile requirements.
Rapid deployment of top-tier automotive SaaS talent enabled Tekion to accelerate their market expansion and strengthen their position as the cloud-native leader in automotive technology.
Automotive SaaS specialists with enterprise selling experience
Deep automotive industry knowledge combined with SaaS sales experience
Candidates with proven track record in cloud-native platform sales
High-growth, PE-backed environment experience essential
Delivered all 15 AE hires within 6 weeks, exceeding expectations
Rapid scaling across key US automotive markets achieved
All hires successfully integrated into Tekion's high-growth culture
Built on years of collaborative success and deep mutual trust
Deep understanding of the automotive industry combined with SaaS expertise enabled precise targeting of candidates who could navigate complex OEM and dealer relationships.
Years of partnership trust enabled rapid execution without compromising on candidate quality, delivering exactly what Tekion needed when they needed it.
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