Case Study: Basware —
Strategic GTM Expansion Across EMEA & US
Challenge: Global leader in
SaaS-based finance and procurement solutions
Regions: UK, US, DACH, France
Basware, a global leader in SaaS-based finance and procurement solutions, was scaling its GTM footprint across multiple regions from the US to EMEA. They needed a strategic hiring partner capable of delivering top-tier Account Executives and Regional Leaders with consistency, precision, and pace across time zones and markets without compromising on quality.
Basware was scaling its GTM footprint across multiple regions and needed a strategic hiring partner capable of delivering top-tier talent with consistency, precision, and pace across time zones and markets without compromising on quality.
Scaling GTM footprint from US to EMEA markets
Need for consistency, precision, and pace across time zones
Account Executives and Regional Leaders needed
Required hiring partner for global expansion strategy
Strong Search was engaged on a fully retained basis to identify and secure high-performing GTM talent across the UK, US, DACH, and France. Our approach combined AI-powered market mapping with human-led assessment.
Dedicated engagement for quality delivery
Combined with human-led assessment for precision
Every shortlist regionally relevant and on-brand
Aligned with Basware's commercial goals
Multiple markets across US and EMEA
Strategic leadership for US market
EMEA markets
Each search was run to the same precision benchmark — with full visibility, real-time reporting, and executive-level communication throughout.
A comprehensive global hiring strategy to build world-class enterprise sales teams across four key regions, repositioning Basware's brand to attract top-tier talent.
Ran comprehensive executive searches across four key regions to build enterprise-ready sales teams.
Repositioned Basware's story to attract high-calibre talent from enterprise backgrounds.
Delivered fully qualified candidate panels in record time to meet aggressive transformation timelines.
Embedded deeply with Basware leadership to ensure speed, precision, and strategic alignment.
To deliver fully qualified candidate panels
In an industry where executive searches typically take 3-6 months, we delivered qualified panels of tier-1 candidates in just 12 days across all four regions.
100% of roles filled with 0% churn and 12-day average to shortlist. Strategic GTM hires delivered across 4 regions with ongoing partnership supporting global sales expansion.
Enterprise-focused sales professionals
Strategic leadership for US market expansion
DACH region (2 roles) and France market
Achieved complete coverage of GTM expansion plan
Delivered expansion faster and leaner than anticipated
Every hire aligned to performance expectations
Continued support for global sales expansion
By partnering with Strong Search, Basware achieved full coverage of its GTM expansion plan with consistency, precision, and pace across time zones and markets.
Every hire aligned to performance expectations and strengthened the foundation for continued global growth.
"Strong Search has already become an exceptional partner for us at Basware. Their combination of deep SaaS expertise, smart technology, and real-time insight gives us total visibility and confidence throughout the hiring process. They deliver quickly and accurately, but not at the expense of quality or care.
What really stands out is their human-first approach – not just with candidates, but across every stakeholder they engage with internally. From Sales and Presales to Talent and Leadership, everyone enjoys working with them. That's rare in recruitment. Strong Search have played a key role in helping us rebuild our global GTM function, and I'd recommend them to any SaaS business looking to scale with clarity and confidence."
+44 203 996078
info@strongsearch.co.uk