Celonis
Process Mining Revolution

Case Study: Building Strategic Enterprise Sales Capability Across DACH - Client: Celonis, Sector: Execution Management SaaS,
Regions: Germany, Austria, Switzerland

Celonis logo
Client Overview

Execution Management Pioneer

Celonis is the global leader in execution management, offering an intelligent system that helps enterprises uncover inefficiencies and optimise business processes at scale. As the pioneer of process mining, Celonis has spent over a decade redefining how companies run, combining deep data with real-time insights to drive results. During their critical hyper-growth phase, Andy and his team at his previous role became Celonis' exclusive partner for external hiring across the DACH region, focusing on strategic enterprise sales capability building.

The Challenge

As part of its hyper-growth phase, Celonis aimed to significantly scale its presence across Germany, Austria, and Switzerland. Despite having a robust internal recruitment team and working with multiple external agencies, the quality of applicants wasn't matching the company's ambition.

Volume-Based Approach Failing

Low-fit CVs flooding hiring managers, wasting time

Quality Mismatch

Candidates not meeting company's ambitious standards

Poor Candidate Experience

Multiple agencies diluting the applicant journey

Strategic DACH Scaling

Need for rapid expansion across German-speaking markets

Our Solution

After a successful trial, Andy's team became Celonis' exclusive partner for external hiring in Germany and Switzerland for enterprise sales roles, taking a search-led, deeply consultative approach.

Cultural Deep Dive

Understanding Celonis' culture, vision, and team structure

Embedded Partnership

Direct collaboration with hiring managers on ideal profiles

Targeted Executive Searches

Focused searches across German-speaking markets

Quality-First Approach

Only fully qualified, high-fit candidates presented

European Tech Leader

With headquarters in Munich and a rapidly growing global presence, Celonis is one of Europe's most valuable tech companies, backed by over $1B in Series D funding.

The Solution

Strategic DACH Partnership

A deeply consultative, search-led approach focused on delivering high-quality enterprise sales talent across Germany, Austria, and Switzerland during Celonis' critical hyper-growth phase.

Deep Cultural Understanding

Invested time to understand Celonis' culture, vision, and team structure to ensure perfect candidate alignment.

Company culture deep dive
Leadership team alignment
Vision and strategy comprehension
Team structure analysis

Embedded Partnership

Embedded directly with hiring managers to align on ideal candidate profiles and ensure strategic consistency.

Direct hiring manager collaboration
Ideal candidate profile alignment
Strategic hiring consultation
Continuous feedback integration

Targeted Executive Searches

Ran focused executive searches across the German-speaking market to identify top-tier enterprise sales talent.

Germany market penetration
Austria talent mapping
Switzerland executive network
Enterprise sales focus

Quality-First Screening

Personally engaged with each candidate to assess career alignment, motivation, and cultural fit before presentation.

Personal candidate engagement
Career alignment assessment
Motivation evaluation
Cultural fit verification

Exclusive

Partner Status Achieved

After a successful trial, Andy's team earned exclusive partner status for external hiring in Germany and Switzerland, replacing multiple agencies with a single, trusted solution.

Results Achieved

Exceptional Partnership Success

Perfect execution and strategic alignment resulted in exclusive partnership status and a completely transformed hiring process for Celonis' DACH expansion.

100%
Quality Rate
All Placements
0%
Time Waste
Unqualified CVs
1
Trusted
Exclusive Partner
3
Markets
DACH Coverage

Key Outcomes

Exclusive Partnership Status

Became Celonis' exclusive external partner for strategic GTM hiring in DACH region

Significant Time Savings

Enabled hiring managers to save significant time by eliminating unqualified inbound

Enterprise-Calibre Delivery

Delivered enterprise sales professionals who hit the ground running from day one

Enhanced Candidate Experience

Improved candidate experience and brand perception throughout the hiring process

Partnership Impact

Process Transformation

Consolidated hiring through one trusted partner, reducing inefficiencies

Improved Hiring Velocity

Faster hiring process with higher quality outcomes and consistent experience

Internal Team Development

Supported Celonis in building internal recruitment function, then handed over in-house

Foundation for Growth

Helped lay groundwork for continued expansion, now backed by over $1B in Series D funding

Why It Worked

Search-Led Approach

Rather than relying on volume or surface-level screening, Andy's team took a search-led, deeply consultative approach, investing in relationships, not just resumes.

Quality Over Quantity

By presenting only high-quality, fully qualified candidates to internal stakeholders, Andy's team solved Celonis' quality bottleneck during their critical growth window.